Recent Publications

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Conversational agents in the form of chatbots available in messaging platforms, or smartphone and home-based virtual assistants, …

The aim of the study was to deepen our understanding of how related multiscreening affects audience memory and persuasion. A survey was …

Fueled by ever-growing amounts of (digital) data and advances in artificial intelligence, decision-making in contemporary societies is …

Chatbots are increasingly used in a commercial context to make product- or service-related recommendations. By doing so, they collect …



Associate Professor

Amsterdam School of Communication Research (ASCoR)

Apr 2020 – Present University of Amsterdam


Digital Communication Methods Lab, RPA Communication

Jan 2018 – Present University of Amsterdam

Assistant Professor

Amsterdam School of Communication Research (ASCoR)

Feb 2015 – Apr 2020 University of Amsterdam

Senior Manager and Program Manager


Mar 2005 – Jan 2015 São Paulo, Brazil and Amstelveen, Netherlands

Manager, Localisation Services
Manager of the team responsible for HP support’s translation and localisation activities. Responsibilities include leading the consolidation and optimization of HP support’s translation and localisation processes, workflows, terminology and standards, as well as integration of new languages, content types and technologies.

Other functions

  • Digital Experience and Capabilities Program Manager
  • EMEA Program Manager for Web Support
  • Latin America Consumer Web Support Manager


Media Services Manager and Editor

Terra Networks Brazil

Dec 1999 – Mar 2005 São Paulo, Brazil

Media Services Manager

  • Development and implementation of editorial projects with sponsorship.
  • Product Manager of Terra Broadcast - internal or public live video streaming service with chat integration provided by Terra to Brazilian corporations.
  • Management of the interface between Editorial and IT departments, including content management system strategy and tactics definition and implementation

Other functions

  • Lifestyle Editor: Content and customer experience definition for niche oriented channels of the online portal, including coordination of staff
  • Implementation and management of team of reporters (10 reporters and network of correspondents in major Brazilian cities) for politics and current events reporting