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The purpose of this paper is to explore the interrelationship between television (TV) consumption (viewing ratings), engagement …

De overgang naar een digitale communicatieomgeving heeft de afgelopen tientallen jaren de manier waarop consumenten en merken met …

Social media have enabled sports fans to interact with their favourite clubs, players, and fellow fans. By using a sample of over 4.5 …

The increasing volume of firm-related conversations on social media has made it considerably more difficult for marketers to track and …




Digital Communication Methods Lab, RPA Communication

Jan 2018 – Present University of Amsterdam

Assistant Professor

Amsterdam School of Communication Research (ASCoR)

Feb 2015 – Present University of Amsterdam

Senior Manager and Program Manager


Mar 2005 – Jan 2015 São Paulo, Brazil and Amstelveen, Netherlands

Manager, Localisation Services
Manager of the team responsible for HP support’s translation and localisation activities. Responsibilities include leading the consolidation and optimization of HP support’s translation and localisation processes, workflows, terminology and standards, as well as integration of new languages, content types and technologies.

Other functions

  • Digital Experience and Capabilities Program Manager
  • EMEA Program Manager for Web Support
  • Latin America Consumer Web Support Manager


Media Services Manager and Editor

Terra Networks Brazil

Dec 1999 – Mar 2005 São Paulo, Brazil

Media Services Manager

  • Development and implementation of editorial projects with sponsorship.
  • Product Manager of Terra Broadcast - internal or public live video streaming service with chat integration provided by Terra to Brazilian corporations.
  • Management of the interface between Editorial and IT departments, including content management system strategy and tactics definition and implementation

Other functions

  • Lifestyle Editor: Content and customer experience definition for niche oriented channels of the online portal, including coordination of staff
  • Implementation and management of team of reporters (10 reporters and network of correspondents in major Brazilian cities) for politics and current events reporting