Gauze P. Kitirattarkarn on Theo Araujo /authors/gauze-p.-kitirattarkarn/ Recent content in Gauze P. Kitirattarkarn on Theo Araujo Source Themes Academic (https://sourcethemes.com/academic/) en-us Tue, 01 Jan 2019 00:00:00 +0000 Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Characteristics and Social Relationships on Consumer Engagement with Brand-Related User-Generated Content /publication/kitirattarkarn-challenging-2019/ Tue, 01 Jan 2019 00:00:00 +0000 /publication/kitirattarkarn-challenging-2019/