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Theo Araujo

Peter Neijens

Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Characteristics and Social Relationships on Consumer Engagement with Brand-Related User-Generated Content
Cultural differences in motivation for consumers’ online brand-related activities on Facebook
Getting the word out on Twitter: The role of influentials, information brokers and strong ties in building word-of-mouth for brands
How much time do you spend online? Understanding and improving the accuracy of self-reported measures of Internet use
What Motivates Consumers To Re-Tweet Brand Content?: The impact of information, emotion, and traceability on pass-along behavior
Friend me: which factors influence top global brands participation in social network sites

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