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Theo Araujo

Rens Vliegenthart

Different platforms for different patients’ needs: Automatic content analysis of different online health information platforms
What’s the Tone? Easy Doesn’t Do It: Analyzing Performance and Agreement Between Off-the-Shelf Sentiment Analysis Tools
How advertising in offline media drives reach of and engagement with brands on Facebook
Getting the word out on Twitter: The role of influentials, information brokers and strong ties in building word-of-mouth for brands
What Motivates Consumers To Re-Tweet Brand Content?: The impact of information, emotion, and traceability on pass-along behavior

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