Theo Araujo

Latest

• From Purchasing Exposure to Fostering Engagement: Brand–Consumer Experiences in the Emerging Computational Advertising Landscape
• Overcoming polarization with chatbot news? Investigating the impact of news content containing opposing views on agreement and credibility
• Conversational Agent Research Toolkit: An alternative for creating and managing chatbots for experimental research
• Related Multiscreening as a Strategy to Retain Audiences and Increase Persuasion During a Commercial Break
• In AI we trust? Perceptions about automated decision-making by artificial intelligence
• Privacy Concerns in Chatbot Interactions
• Visualizing the triple bottom line: A large-scale automated visual content analysis of European corporations' website and social media images
• Working Together with Conversational Agents: The Relationship of Perceived Cooperation with Service Performance Evaluations
• What’s the Tone? Easy Doesn’t Do It: Analyzing Performance and Agreement Between Off-the-Shelf Sentiment Analysis Tools
• Engaging with TV events on Twitter
• Automated 1-2-1 Communication
• Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Characteristics and Social Relationships on Consumer Engagement with Brand-Related User-Generated Content
• Going beyond the Wizard: Using Computational Methods for Conversational Agent Communication Research
• Keep the Ball Rolling: Information Diffusion within Large Sports-Related Networks through Social Mediators
• Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media
• The impact of sharing brand messages: How message, sender and receiver characteristics influence brand attitudes and information diffusion on Social Networking Sites
• Automated Decision Making Fairness in an AI-driven World: Public perceptions, hopes and concerns
• Communicating effectively about CSR on Twitter: The power of engaging strategies and storytelling elements
• Corporate branding and consumers on social media
• Cultural differences in motivation for consumers’ online brand-related activities on Facebook
• Extracting theory from black boxes: Using machine vision APIs in communication research
• How advertising in offline media drives reach of and engagement with brands on Facebook
• INCA: Infrastructure for content analysis
• Living up to the chatbot hype: The influence of anthropomorphic design cues and communicative agency framing on conversational agent and company perceptions
• News values on social media: Exploring what drives peaks in user activity about organizations on Twitter
• Corporate branding and consumers
• Getting the word out on Twitter: The role of influentials, information brokers and strong ties in building word-of-mouth for brands
• How much time do you spend online? Understanding and improving the accuracy of self-reported measures of Internet use
• What Motivates Consumers To Re-Tweet Brand Content?: The impact of information, emotion, and traceability on pass-along behavior
• Friend me: which factors influence top global brands participation in social network sites
• Boundaries to the articulation of possible selves through social networking sites: The case of Facebook profilers' social connectedness